Social Media Management is one of the most outsourced requirements for many brands and research shows 80% of business executives think it’s very important to…
Using hashtags on your Facebook posts can help your brand increase content visibility and attract new community members to your brand page. Hashtags on Facebook…
Marketing in the hospitality sector plays a key role in building the brand, attracting new customers and maintaining loyalty with existing customers. The UK is…
A/B testing is a digital advertising strategy that allows marketers to continuously test which ads get a higher engagement and conversion rate with their target…
Businesses are increasingly using Instagram in their marketing strategies to grow and engage with their audience, around 80% of Instagram users follow at least one…
Facebook has announced the integration of its messaging functionality that will link Messenger and Instagram Direct in a variety of different ways. Users of the…
Organic reach is the traffic which is exposed to your content through unpaid distribution. Simply put, it’s the engagement you get from users without having…
Generation Z - the largest, in terms of population and arguably the most diverse in terms of demographic and interests. It’s estimated that by 2026 Gen Z…
These are unquestionably, unique times for all of us. The global impact of the current situation has affected our lives immeasurably. It’s had an effect…