Social Media Management is one of the most outsourced requirements for many brands and research shows 80% of business executives think it’s very important to…
Kelly McRobertJuly 14, 2021
Marketing in the hospitality sector plays a key role in building the brand, attracting new customers and maintaining loyalty with existing customers. The UK is…
Kelly McRobertMarch 18, 2021
For most small businesses, you are likely to spend a lot of time trying to research and learn the latest social media marketing tips. There…
Kelly McRobertMarch 5, 2021
A/B testing is a digital advertising strategy that allows marketers to continuously test which ads get a higher engagement and conversion rate with their target…
Kelly McRobertDecember 10, 2020
Businesses are increasingly using Instagram in their marketing strategies to grow and engage with their audience, around 80% of Instagram users follow at least one…
Kelly McRobertNovember 23, 2020
Facebook has announced the integration of its messaging functionality that will link Messenger and Instagram Direct in a variety of different ways. Users of the…
Kelly McRobertOctober 27, 2020
Organic reach is the traffic which is exposed to your content through unpaid distribution. Simply put, it’s the engagement you get from users without having…
Brian GrassieMay 22, 2020
Generation Z - the largest, in terms of population and arguably the most diverse in terms of demographic and interests. It’s estimated that by 2026 Gen Z…
Brian GrassieApril 21, 2020
These are unquestionably, unique times for all of us. The global impact of the current situation has affected our lives immeasurably. It’s had an effect…
Brian GrassieApril 21, 2020
