Social Media Management is one of the most outsourced requirements for many brands and research shows 80% of business executives think it’s very important to…
LinkedIn isn’t everyone’s first thought when you mention digital advertising or social media advertising however it is a marketing channel that all B2B brands should…
Using hashtags on your Facebook posts can help your brand increase content visibility and attract new community members to your brand page. Hashtags on Facebook…
By being data-driven it can help ensure your marketing efforts are increasing results for your business. The same logic applies to your social media channels…
A/B testing is a digital advertising strategy that allows marketers to continuously test which ads get a higher engagement and conversion rate with their target…
Businesses are increasingly using Instagram in their marketing strategies to grow and engage with their audience, around 80% of Instagram users follow at least one…
Facebook has announced the integration of its messaging functionality that will link Messenger and Instagram Direct in a variety of different ways. Users of the…
Social listening involves observing and analysing your brand's social media channels for any customer comments, feedback or direct mentions. It can involve a consumer talking…
87% of marketers use Facebook’s platform for advertising, the reason the platform is so popular is due to the fact that Facebook regularly creates and…