LinkedIn isn’t everyone’s first thought when you mention digital advertising or social media advertising however it is a marketing channel that all B2B brands should…
Kelly McRobertMay 20, 2021
For most small businesses, you are likely to spend a lot of time trying to research and learn the latest social media marketing tips. There…
Kelly McRobertMarch 5, 2021
By being data-driven it can help ensure your marketing efforts are increasing results for your business. The same logic applies to your social media channels…
Kelly McRobertJanuary 27, 2021
A/B testing is a digital advertising strategy that allows marketers to continuously test which ads get a higher engagement and conversion rate with their target…
Kelly McRobertDecember 10, 2020
Businesses are increasingly using Instagram in their marketing strategies to grow and engage with their audience, around 80% of Instagram users follow at least one…
Kelly McRobertNovember 23, 2020
Facebook has announced the integration of its messaging functionality that will link Messenger and Instagram Direct in a variety of different ways. Users of the…
Kelly McRobertOctober 27, 2020
Social listening involves observing and analysing your brand's social media channels for any customer comments, feedback or direct mentions. It can involve a consumer talking…
Kelly McRobertSeptember 18, 2020
87% of marketers use Facebook’s platform for advertising, the reason the platform is so popular is due to the fact that Facebook regularly creates and…
Kelly McRobertSeptember 4, 2020
LinkedIn - the professional social media platform, connecting you and your business with professionals across the globe. Utilising LinkedIn as a digital marketing tool is…
Brian GrassieJune 10, 2020
