Social Media Management is one of the most outsourced requirements for many brands and research shows 80% of business executives think it’s very important to invest additional resources in social media marketing. Social Media has become a crucial part of any successful business and the benefits are endless, from increasing brand awareness, generating new leads and driving more traffic to your website. However many brands don’t have internal teams big enough to execute a high-quality social media strategy.
As a business grows you might find yourself needing to outsource a range of services as brands need to stay front of mind of their target audience and stay active. Outsourcing to a social media management agency allows businesses to utilise different channels and expertise with the assurance of a positive return on investment (ROI). This blog outlines and explores the 6 benefits of outsourcing your social media management.
Outsourcing Social Media Management Saves Your Business Time
Time is usually the number one reason why businesses outsource work, with social media it requires constant attention and isn’t simply just about posting content it’s about strategically planning content and engaging with target audiences. 42% of consumers expect a response on social media within 1 hour, highlighting how on top of social media messages you need to be as social messaging needs continuous monitoring.
By outsourcing your social media management it will give business owners and staff more time to focus on other vital parts of their organisation. By handing over your social media activity to a digital marketing agency you can enable your employees to dedicate time to concentrate on other tasks. However, by partnering with a digital marketing agency they will take on the responsibility of scheduling and uploading content for social media or web and monitoring and analysing campaigns. For us at Jam Digital, we have monthly “creative session” calls with our clients so we can go over their marketing strategy for that month or quarter and how we can help them implement those ideas into effective campaigns. Depending on the client’s package they then get weekly/fortnightly calls and reports to go over the success of their active campaigns.
Outsourcing Social Media Management is Cost-effective
Working with an agency can reduce overall costs by eliminating staff training or recruiting new talent. It can be challenging to retain full-time marketing staff as they find a lack of diversity with working with one single brand. The continuous process of replacing staff and training comes with a lot of costs, whereas by outsourcing to a social media management agency they have refined services that are ready for execution from Month 1.
Here at Jam Digital when we take on new clients, we become like their extended marketing team, therefore, highly driven to perform well without having to boost our motivation with incentives or bonuses. The best digital marketing agencies move at pace, with precision and this can lead to your campaigns generating results in a short time frame.
Partnering with experts
Outsourcing social media management gives your brand the opportunity to work with industry experts. Employees at leading digital marketing agencies are specialists who work across diverse accounts, multiple industries, brands and bring a broad spectrum of expertise. Social Media Marketing is evolving all the time therefore by outsourcing to an agency will reduce the need for your business to continually train your employees every time there is a new digital marketing essential.
Digital marketing agencies employ specialists, meaning they have extensive knowledge and experience. They know how to focus specifically on an audience instead of capturing an entire cities population, bringing the client high quality clicks with in turn can provide new potential customers, guaranteeing high conversion rates and sales. As a result of their expertise, the social media management agency has the ability to produce high-quality campaigns whilst being able to constructively monitor and analyse results and findings. Can quickly see if the campaigns are working or if they need to be adapted to get the desired results.
As a business owner or someone who is around the brand all the time, sometimes this is too close to the picture, therefore, could be overlooking crucial details that could make a difference in the company’s growth. By outsourcing, they will have a fresh perspective, and look at your company’s social media marketing strategy with a fresh pair of eyes which could spark insightful details that could generate more income. All agencies will start off with clients by conducting an audit, this will show areas that are doing well but can also identify errors and areas to improve on.
Fresh Ideas And Content
When you work for the brand and have done for a long time it can be difficult to see things from the perspective of a new customer. An external agency can take time to know your brand and business while adding a fresh perspective.
By outsourcing social media management it brings fresh eyes and ideas to your campaigns which will boost reach and engagement. As marketing agencies deal with a variety of clients in different sectors it brings experience and knowledge they have gained to your campaigns. As well as this, agencies are aware of emerging content marketing trends and able to forecast upcoming trends in your industry and brainstorm ideas for them.
Outsourcing Will Deliver You Effective Results
Why spend hours of your own time going through different digital marketing campaigns with little results? By getting a professional on board with the experience and knowledge that will do this work for you, however, will achieve better results. Many companies don’t recognise the full power that social media marketing has if neglected businesses will risk falling behind their competitors.
When you hire a social media management agency, you are insured your investment is in the right place. As the marketing agency will solely focus on making sure you get more business and the results you paid for, plus more. Saving time and money while growing the company with experts on board. By outsourcing digital marketing to an agency, it will increase the business Return on Investment (ROI), the talent in the agency will assure your investment doesn’t go futile. As digital marketing experts, agency teams spend time learning new skills and improving their techniques in line with any digital updates.
Jam Digital marketing has a high success rate of ROI for our clients, we are more science than art, we ideate, conceptualise, create and brainstorm. We select target audiences at pinpoint accuracy and create informed personalised and impactful campaigns. On average Jam Digital projects deliver a 200% Return on Investment for our clients.
In house marketing teams can sometimes put reporting and analysing of their campaigns on the back burner if they are busy with other things. A good social media management agency has systems in place to monitor timelines, budgets and deliverables. For an agency, one of their main goals is to improve their clients ROI, this is why we go the extra mile to maintain transparency with clients when reporting. From the report, the client will be able to see the quantum of their investment and what channels the campaigns are being implemented. The reports enable the client to track ROI trends and see if they are aligning with the business aims and objectives.
By providing clients with reports and data, the digital marketing agency you bring in will be able to see what is working well and what is not working in your social media strategy. They will not only give you this information but if something isn’t working they will give their thoughts on how to improve it.
Outsourcing your social media management will bring fresh talent to rejuvenate your brand. Outsourcing to a digital marketing agency allows you to onboard a highly skilled and experienced marketing team to implement and monitor your social media marketing campaigns. Businesses can utilize different channels with the assurance of a positive return on investment (ROI), and also save your business time and money.
To be ahead of the curve, your competitors and keeping up to date with industry trends is crucial, however, some businesses won’t have time for this, unlike a social media management agency. We’re a social media management agency Glasgow – Jam Digital, we help our clients improve their visibility online and increase the amount of traffic and inbound leads they get through their website using Social Media techniques. We dedicate time to ensuring that we fully understand your brand before we develop the most suitable strategy for your business to implement. Our team will look for ways to ensure your brand’s social media visibility improves by accurately targeting your consumers to help put you ahead of your competition. The social media marketing strategies and campaigns that we implement will increase your sales opportunities which will result in you having a more profitable business.
If you need support or advice with your digital marketing strategy, Jam Digital can help. Outsourcing to Jam can offer your business the opportunity to optimise your time and budget through partnering with our team of experts, ultimately we will generate the best results for your business.
For more information and advice on Digital Marketing contact Jam Digital Marketing today on 0330 094 7323, email: firstname.lastname@example.org